To describe the intangible is an art form; more precisely, it is a gift. Leadership is clearly one of those intangibles that can't be captured by a "paint by numbers" or formula driven approach. It is akin to nailing Jell-O to a wall. In Leaders Must Lead! John Burdett has done a masterful job of capturing the soul and essence of Leadership in a powerful and compelling manner. Most importantly, he inspires us to do things "differently on Monday." 
Michael Rubenstein, President Alcan Packaging Pharmaceuticals & Cosmetics-America's.

Leadership is at the heart of every company's success. To continuously enhance and nurture the indispensable leadership qualities of our employees, we created and successfully implemented a specific leadership development program with John Burdett. His personal contribution and ideas now summarized in Leader Must Lead! were crucial for the success of our on-going culture change. Leaders Must Lead! will be invaluable reading for all the participants in our program.
Marcus Gemuend, Chief Executive Officer, Lonza Group, Switzerland

Through his mastery of storytelling and use of metaphor, John has unbundled a complex topic and made today's leadership challenge easy to understand. This is one of those books where you are wiser by the end of each chapter. Once you turn the first page, it will be difficult to put down.
Leo Houle, Chief Talent Officer, BCE Inc., (Canada).

If a book inspires you and challenges your mind, it is a good book. If it changes your behaviour, it is a great book. If it changes your organization's behaviour, it is something extraordinary. In Leaders Must Lead! John has created a work that does all this. The book reveals what mastery in leadership means and gives you the tools to reach it.
Timo Koskinen, Director Global Human Resources, Instrumentarium Corporation, Finland

Leaders Must Lead! is a major departure from the usual business fare. It's not a retread of yesterday's ideas. It's about leadership, true leadership. It's about what I do every day. In many ways it's more than a book...it is a leadership map. It's greatest value may be that it compels one to act...not at some time in the future, but now, by suggesting "what to do differently on Monday."
Pat Rocca, President Market Area Far East, Sandvik AB.